PIXY STIX REBRANDING
A pop culture engineering practice
for Advertising Layout Course at San Jose State University
the task
Pixy Stix is a one of a kind candy in the market that has lost its recognition amongst the consumers. In order to make it popular again, we need to make it trendy and fashionable.
the execution
Pop culture engineering Pixy Stix's identity to the 80s style - when all the classic and cool stuffs were born, including Pixy Stix.
new brand identity
supporting print ads
social assets
launching party assets - event posters
- print ads
